by sg273150 No Comments 03 Jun/26 Welcome to your Digital Marketing Pre-Assessment 1. 1.What is the term for the practice of optimizing your webpage to rank higher in search engine results pages (SERPs) by creating content that matches user search intent? Deselect Answer Pay-Per-Click (PPC) Social Media Marketing (SMM) Search Engine Optimization (SEO) Content Marketing None 2. What does the acronym CTR stand for in the context of online marketing metrics? Deselect Answer Click-Through Rate Conversion Tracking Rate Customer Testimonial Ratio Content Targeting Reach None 3. What is the Facebook Ads Manager used for? Deselect Answer Creating personal profiles Managing Facebook business pages Creating and analyzing ad campaigns Sending friend requests None 4. Which button allows users to subscribe to a YouTube channel? Deselect Answer Like Share Subscribe Comment None 5. What type of content requires users to prove their age before watching? Deselect Answer Educational videos Family-friendly content Mature or age-restricted content Music videos None 6. What is the YouTube Partner Program (YPP)? Deselect Answer A program for video editing A program for content creators to monetize their videos A program for viewer engagement A program for video sharing None 7. What is the significance of the "Trending" tab on YouTube? Deselect Answer It shows the latest music releases It features videos that are currently popular on the platform It highlights videos with the most comments It showcases videos with the highest number of views None 8. Total ads objective? Deselect Answer 5 6 7 4 None 9. What does the term "remarketing" refer to in digital advertising? Deselect Answer Advertising to a target audience based on their previous online behavior Advertising exclusively on social media platforms Advertising to a new audience to increase brand awareness Advertising with a focus on viral content None 10. What is the primary goal of a lookalike audience in social media advertising? Deselect Answer To create an audience based on geographic location To target an audience with diverse interests To target an audience similar to existing customers or leads To re-engage past customers None 11. What is the difference between "reach" and "impressions" in social media metrics? Deselect Answer Reach measures the number of interactions, while impressions measure the overall engagement. Reach and impressions are interchangeable terms in social media metrics. Impressions measure the total number of times content is displayed, while reach measures the number of unique users who see the content. Reach measures the total number of times content is displayed, while impressions measure the number of unique users who see the content. None 1 out of 1 Previous Start Quiz Next Time's up
